Madaline in the “Future of Sports Fandom” Research Report

Introducing the Future of Sports Fandom.

As sports consumption evolves, we’re at the forefront of revolutionizing fan engagement.

In collaboration with Myosin, Spartan Labs, and Sporting Crypto — founder and principal lawyer Madaline Zannes is excited to introduce a new sports research report, exploring how younger audiences are reshaping the sports landscape, embracing digital immersion and cultural connections. From Travis Kelce to Taylor Swift, the fusion of sports and culture is undeniable.

The goal? The ‘Fan Engagement Stack of the Future’—a roadmap for groundbreaking experiences:

Completely New Immersive Virtual Spaces

Token-Gated Environments & Events

Gamified Rewards via Meta Games

Blockchain-Based Collectibles

Digital Ownership & Control

Communal Co-Creation

Download The Future of Sports Fandom here


Sports fans, athletes, people who work in sports, and companies thinking of tapping into endorsements: we’re offering up a free 1:1 sports law workshop for a limited number of approved clients, as well as a package of standard contracts to get you started.

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